Time to let the cat out of the bag. I am the proud owner of asstroglide.com. For those of you with more sexually active lives than myself (basically all of you), Astroglide (with just one S) is America’s most popular “personal lubricant”.

I decided to turn to my place of work to learn how to best proceed. A few attentive conference calls later and I had it. I would think outside the box and focus on my core competencies. I would go after the low-hanging fruit and respect the paradigm shift. I would add to the value chain and deep dive from a 30,000 foot view, but without getting in the weeds too much. I would take that off-line.

I burned the midnight oil and this is what I came up with….

Fail.

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